Trapping Imagination in MotionUpping The Tempo / Creative
It’s 2019, and it’s safe to say that people have been hyping up the adaption of animation into live action. Some celebrate it whole heartedly; some people still prefer to cherish it in original version. Nevertheless, you couldn’t deny that animation is all over the places knowing that those animations succeed in capturing hearts—being touted for a reason behind great advertisement or box office perch. Along with that, the creative talent is also growing, enhancing its potential to animation thingy, and that is also what happened to Yuwanda Bagus Aprilyan (@yuwa23).
Never have been dreaming of building a career as a motion designer, Yuwanda Bagus Aprilyan came to hate motion graphics at first. Perhaps, the saying doesn’t hate too much it will eventually drive you to love is true because after that Yuwanda become profound to motion graphic and willing to go far by continually learning every time. Started from one forced competition, his creation slowly gaining its reputation opening the door full of opportunity. Let’s take a peek inside his story as we ask a lot about his journey, work, and how he made it this far!
Hi, Yuwanda! Scrolling your Instagram account and found a bunch of excellent motion graphic you've created. So, is becoming a motion designer your dream from the beginning?
At first, I didn’t think if I would become a motion designer like today, since creating animation was one of the things that I hate in the past. I remember dealing with motion design was in 2013. Back then, I was like, ‘Heck no! I can’t do this!’ It was too stressful, so I decided to stop learning after that thoroughly. Then, one year later, a friend of mine, Lutfi Sani, offered me a job to make motion design for some competition. Without thinking through, I took the offer straight away because at that time, I was still a college student and needed money to fill my pocket. It wasn’t candy road because I was overwhelmed. But, after I have been working, I realized that I fell in love with motion design. Till today, I continue to improve my skill—well, it’s the actualization of learning by doing.
“Locals often look down from its own society.”
Wow, it is surprising you weren't much into motion design back then. Well, where do you learn motion design to overcome your 'hatred' on it?
Actually, I learned it from a video tutorial on the internet. There’s a lot of motion graphic tutorial references that perfect for beginners. I used to watch a tutorial from ‘Video Copilot’ or ‘Greyscalegorilla.’ For now, I prefer watching conference presentations like in NAB & Siggraph.
Great! Looking at your portfolio, most of your work filled with pop sort of colors. Is that your style? And where do you get your inspiration?
I think for now I haven’t quite decided what style should I choose or do. Because I’m still exploring, and most of my workflow based on my mood. However, I do like colorful pallets because I like the energy that comes out of it. Sort of happy, fun, and joy. I wanted if anyone sees my feed or portfolio, they feel the joy that I channel it through my work and amused by my creation. For the inspiration, mostly come from the studios that I adored such as Yambo, Man vs. Machine, and Buck. I also get inspiration from other creations, like architecture, movies, paintings, etc.
You've collaborated with some brands or project that you've worked on with some clients. Please tell us about the creative process behind it!
For projects with clients, I usually joined in after the main idea is already decided. So, from there, I developed the ideas and giving references that fit for the project. After the concept well thought out, I’ll make the storyboard and style frames before creating the animation. Once the storyboard is approved, I can start making the styleframe and start animating it. As to avoid revision from the clients after the animation is rendered, I usually will present the pre-visualization where the client can see the animation movement. Because it’s a bit tricky to revise if the work has been rendered. After everything is approved, we start rendering.
Is there any memorable experience you want to share with us? Maybe when you work on your project with some clients?
Recently, I’ve done my part on GOJEK project. GOJEK offered Cuatrodia Studio where I work as Lead Motion Designer to make some 3D models for one of their campaigns, Go-Point Expiry. This campaign goal is they want to push the user to redeem their points before their points expired. Therefore, we create visuals that are strong enough to represent the ‘expiration.’ If you scroll the Gojek app on the part of Go Points, there are supermarket goods in the visual because we want to shows that fresh things always come with expiration. Not only this project is huge for me, but through this project, I learned how to overcome challenges since we only have one week from brief to final rendering. So, we have to really beat our brains out to find the most effective technique. Eventually, we did it!
As for the memorable experience, I would say it was when I made an event collective named ‘Gapai’ earlier this year. I didn’t expect the event to be as big as it was. Almost 200 people joining in and most of them are locals. So, I was surprised but also excited that there are many talented motion designer in Indonesia. I feel proud, and all citizens should be proud too.
Yes, we should be proud! With those facts, what do you think about motion graphic scene and situation in Indonesia?
It’s pretty good actually because locals have many great and skillful motion designer that we can’t underestimate. However, I think they haven’t discovered much. That’s why a few months ago, we created an Instagram account Indo CGI (@Indo.cgi) as a platform to exploring and showcasing motion designer from Indonesia and their work. It supposed to giving them exposure for the public to see it.
“So, it's not a matter of facilitation. It's a matter of your eagerness and determination to learn.”
That's so cool! However, there are still many people who are comparing international motion designers with local ones. What's your opinion about it?
It’s infuriating to see such a statement. I often get a comment like this. I think the issue doesn’t revolve around just for motion graphic but to any fields. Locals often look down from its own society. Once, I’ve heard some people hold their spirit and just being indolent to learn because they don’t have confidence enough to beat international or global designers. They still trapped in thoughts they wouldn’t make that far because other countries have better facilities than in here. I mean, come on! Location is just location. Right now, you have everything is on internet, and you could utilize that. So, it’s not a matter of facilitation. It’s a matter of your eagerness and determination to learn.
Now, let's talk about your work. Is there any story or messages behind the personal work you've made? And, which one is your favorite so far?
To be honest, I haven’t put any messages yet in my own project because I made it based on my mood. However, in the future, I have a plan to do a more significant personal project where’s there a message and story in it. Finger cross! And, for my favorite work, probably my first project in Cuatrodia Studio. I called it ‘Stern Yet Loving Hand of Good Design.’ I like it because it was a new experience for me in combining graphic elements with typography and turning it into a 3D work. I really love how it turned out. Thanks to kak Naila, who has helped me making a superb style frame.
With everything you've been working on, is there something you want to achieve?
Absolutely! My closest desire, for now, is to look for an award, maybe Citra Pariwara hahaha! Well, dreaming is free, right? And for the long term, I want to work in the studios I’ve mentioned earlier.